https://macropaperwarehouse.com/authors/paul-j-ferraro/Paul J FerraroHugo -- gohugo.ioen-ushttps://macropaperwarehouse.com/papers/do-the-effects-of-nudges-persist-theory-and-evidence-from-38-natural-field-experiments/https://macropaperwarehouse.com/papers/do-the-effects-of-nudges-persist-theory-and-evidence-from-38-natural-field-experiments/<p>This paper asks why the Home Energy Report (HER) — a widely deployed social-comparison nudge that shows households how their electricity consumption compares to their neighbors — produces behavioral changes that persist long after the nudge is discontinued, while analogous nudges in other domains (charitable giving, financial savings, voter turnout, tax compliance) fade almost entirely within a year or two. The authors formalize a research design to decompose the HER&rsquo;s long-run effectiveness into two channels: technology adoption (a change in the stock of energy-efficient capital in the home) and habit formation (a change in the stock of habits or skills in the resident).</p>